Many organizations view communities as purely a marketing or support play, but your community can be a powerful tool for achieving many of your company or organizational goals. Whatever your organization’s key goals are, from increasing revenue to building your brand, your community can support your work toward them.
In this blog post we'll explore how you can use your community to reach five common business goals.
1. Increase revenue. Increasing revenue is a key goal of most organizations, whether that means increasing sales or increasing donations, expanding into new markets, or introducing new products or services. A community can help drive sales by offering exclusive deals and discounts to community members to incentivize them to make a purchase. Donation-based organizations can drive donations through a community by telling your story in a way that connects with your community members and invites them to donate.
2. Build your brand. When you build a strong community around your brand, you can foster increased engagement, customer retention, and advocacy. By creating a space where customers or members can connect with each other and with your organization, you can foster a sense of belonging and loyalty to your brand. Additionally, you can leverage user-generated content to promote your products, services, or even your community outside of the community, further building your brand.
3. Increase customer engagement. By creating a space where customers can connect with each other and with your brand, you can foster a sense of community and loyalty. By creating polls, surveys, or discussion threads, you can get valuable insights into what your customers or members want and need. This can help you improve your products or services and stay ahead of the competition as well as lead to increased engagement, customer retention, and advocacy.
4. Improve customer support. An online virtual community can also be a great way to improve customer support. By creating a dedicated support section within your community, you can provide quick and efficient support to your customers and eventually create a library of support and also empower customers to help each other. This can help you improve customer satisfaction and reduce support costs.
5. Drive ESG and DEI initiatives. Your community can help reach your goals for your Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) initiatives by giving you a central place to communicate your vision and mobilize your stakeholders. By posting about your goals on a transparent and open platform, you can demonstrate your organization's commitment to these values and allow stakeholders to hold you accountable for your actions.
Your community can be a powerful tool for achieving your business or organization's strategic goals. By creating a private and secure space for your customers, members, or employees to connect, collaborate, and share, you can build a strong community around your brand and achieve your strategic objectives.
Read more about how your community can help you meet your business objectives in our webinar with Adam Zawel of Leader Networks.
Hivebrite is an all-in-one community management platform. We empower organizations of all sizes and sectors to launch, manage and grow fully branded private communities. Schedule a demo today!
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