Do you have community members with significantly different interests, skill sets, goals, or preferences who would benefit from more personalized interactions or content?
Do your members have varying levels of experience and would they benefit from content and support based on their experience?
Is your community strongly rooted at a local level?
If you answered yes to any of the above questions, it could be time to consider creating a group strategy.
What is a Community Group Strategy?
As your community grows it may become trickier to narrow in and talk to specific segments.
Groups (sometimes referred to as sub-communities) are housed within your wider community. By creating a group you can offer your members a dedicated area for more niche discussions, specialized content and events, and more.
Let’s take a look at an example… Say you have a developer community. Members will undoubtedly have different levels of experience. You don’t want novice members to be intimidated by complex content aimed at more experienced developers. And you don’t want to offer beginner content to experienced developers. Creating groups based on experience level is a great way to provide members with super targeted content.
Uniting members around a common interest, level of expertise, goal, demographic, etc, encourages more meaningful engagement amongst members because the space is more intimate and direct! Members can forge more powerful connections and discover collaboration opportunities—groups can also connect those who may not have found each other otherwise. And you can leverage these groups for gathering feedback, niche data, and more!
Getting Your Community Group Strategy Right
For a group approach to be successful you need a well-thought-out strategy. If you start a group too early or create a group without a real value proposition it can do more harm than good to your community.
Our ebook, Grow Engagement Through a Community Group Strategy, explores all the essential points you need to consider to get your group strategy right.
Download it now and learn:
- The benefits of a group strategy
- How and when to create a group
- How to offer value in your group
- How to find the right group leader
- Tips of the trade to ensure group success
Hivebrite is an all-in-one community management platform. It empowers organizations of all sizes and sectors to launch, manage, and grow fully branded private communities. Schedule a demo today!